5 Graphic Design Styles For All
We all get one chance to leave a first impression in all aspects of our lives. Looks matter to some degree to each customer, where some will value a quality presentation more, while others will be less impressed. But in both cases, your graphic design must inspire users and make your business stand out. When you factor in the fact that millions of businesses compete for a chance to be unique, you will realise the importance of good graphic design. The field of graphic design is vast, and the approaches it can offer differ from case to case, and we are here to highlight the important ones.
1. Graphic design in marketing
Marketing defines as the profitable satisfaction of customer needs. It can provide ample data for your graphic design choice and bearings. Marketing graphic design focuses on the customer, or more precisely, on your specific customer base. Whatever you create from that point onwards is tailored-made towards their specific taste.
Picture it as a tailor-made suite, and you will realise the direction you are heading towards. From messages, colours and styles, each customer demographic has its specific taste. It’s up to your graphic design to cater to that niece and design your site, brand, product and packaging accordingly. This approach starts from the customer data and works backwards, so it’s different from all others we’ll mention.
2. Package graphic design
If your company is focused on physical goods, delivery and presentation, then your graphic design should solely focus on your product packaging. If you take a stroll down any shopping mall you will notice an abundance of products lined up on the shelves. With that, you will realise how graphic package design can make you stand out. Different products evoke various emotions, associations and needs.
Such actions can translate to colours and shapes, making your packaging designer’s job easier. Your product colours should match your brands, and vice versa. Branding and packaging go hand-in-hand when you want to deliver a message, and consistency is key. Don’t stray too far from your colour scheme because your customers must be able to make a quick and easy connection.
3. Online graphic design
Whether you are a digital company or deliver physical goods, you must have a landing page. If you don’t exist online, you don’t exist offline. Your web page is what your customers will google and visit for more info, a chance to order products and to explore what you have to offer. From loading times, functionality, colour scheme and ease of navigation, a good and quality graphic design agency from Perth can make all the difference in the world.
Your customers don’t have time to waste, and your web design needs to remain on point and provide as much value to your customers as possible. Respecting their time is your number one job, translating to a lean web design where your landing page gets bookmarked.
4. UI design
We’ve brushed on this subject in previous points, but it deserves a separate spot. Tablet, mobile, desktop or laptop are some of the means your customers can access the internet, and by extension, your site. One size does not fit all, and you must adjust your presentation for each popular platform. Working on a desktop leaves you with plenty of room and resources to devote to your presentation, but on mobile, those resources get limited by comparison. Seeing as mobile searchers and visitors are steadily on the rise it’s not a bad idea to focus on mobile UI design first and prioritise it.
As UI stands for user interface, its job is to deliver a smooth browsing session and an understandable interface with which your users can communicate with you. User experience is their priority and main focus, which makes sense and leads to customer satisfaction on your end.
5. Cover graphic design
Some iconic and best books have covers that you can recall by heart. Whether it’s an innovative way of playing with shapes or colours, or a striking and bolt presentation on the front page, various methods of cover design make it to the top shelf. If you think standing out with your product in a supermarket is difficult, you should know that 99% of books are barely or not profitable or known. This fact is not there to discourage you, but you make you realise how to pick and develop the best cover graphic designer for you! And that last part is what makes all the difference.
With the last sentence, we would like to leave you with our closing thought. There are world-class graphic designers, and there’s no doubt in our mind they deserve the praise. But what you need to do, is find the best one in the world for you! That last part will set you on your victory course and make all the difference!
