Keywords are the most vital element of SEO. There is nothing better than selecting the best keywords for your website to rank in major search engines like Google, Yahoo, and Bing. It is a priority to increase traffic for your website but it’s necessary to attract the audience of your niche to have some healthy deal with your customers.
It is a time taking matter to choose the right keywords for your site and you need to do some research work for this to see some good results in the end.
Here in this article, I’ll show you some effective tricks to get your job done easily. So, let’s see how to do it on your own.
#1. Know Your Customer’s Point of View
Always try to think like your customers when you are going to choose keywords for your website. Put your feet into their shoes and ask yourself “if you need to buy or hire the service then what should be your search term to find in a search engine?” You can take help from your friends to get an overall idea about it or you can consult with some customer about their searching term and phrases.
#2. Competitor Analysis
It is very important to keep your eyes on your competitor’s website and movements. Maximum ideas you can get from this method. Check their Op-Page optimization like Meta Tags, Meta Description and content and search for the business keywords they use to have ranked in Google.
#3. Focus on Long-Tail Keywords
Generally, long-tail keywords are the combination of many business keywords or phrases. If you see some high competition on your business keywords then you can easily make it long tail according to your business needs and business area. It’ll help you to rank quickly in SERP and boost your main keywords with authority values.
The best way to juggle your business keywords and long-tail keywords is blogging and guest blogging.
You can freely choose your long-tails for content in your website blog and always try to use your main business keywords in the guest blogging segment. But this is the toughest part Off-Page SEO. If you feel uncomfortable then go for hiring an ethical blog posting agency to get your job done with accuracy.
#4. Keyword Research Tools
To get some potential keywords to rank you can use Google AdWords Keyword Tool. There are many options you can have to select the perfect one inters of keyword volume and latest trends, similar keywords, keyword competition, and many more.
#5. Keyword Observation
After selecting your money keywords or business keywords don’t forget to keep watchful eye on them. Use them in your content naturally to see the positive movement in search engines and it is better to avoid forceful staffing in your content to avoid rank fall and Google penalization.
Always try to put your keywords in every possible platform you work with like website content, blog, comment, social media, forums, and always remember that the more keywords you can juggle the more popularity you can get among your targeted audiences.