Clearly, the future seems promising.
It’s vital to organize and structure your firm, regardless of its present size, so that you’re prepared for the future. A little proactivity will pay off in the long term when it comes to building a small business.
Here are 16 pointers on how to expand your business.
1. Make an investment in systems
You’re a badass when it comes to running a business. That is something we already know. However, if you try to accomplish everything on your own, you may be restricting your opportunities for progress. A firm that is system-driven can handle the multi-layered demands of growth.
Having solid processes in place, such as a strong CRM or robust e-commerce software, may let you focus on the most critical aspects of development and expansion. Examine your present processes to see which components are repetitive or tedious, and automate or outsource as much as feasible so you can focus on small company development. Make sure you obtain a business phone number as well.
2. Make your homepage more appealing
Make sure your homepage appears as good as possible, in addition to things like increasing SEO and making joining up or purchasing easy.
Consider the following: 96% of visitors to your website aren’t ready to make a purchase. They’ll most likely land on your homepage. They’ll go somewhere else if it’s cluttered or difficult to traverse. They’ll be turned off if your online copy is poor or fails to convey the value of your goods. A minor tweak can sometimes result in a significant increase in revenue.
3. Analytics should be prioritized.
By 2022, the industry for big data analytics will be worth more than $300 billion per year. Many businesses, particularly internet behemoths like Facebook and Amazon, clearly recognize the importance of data. You should do the same.
“The world’s most precious resource is no longer oil, but data,” according to an article in The Economist. The good news is that, unlike oil, data can help any firm. Plus, you won’t have to spend billions of dollars (though some companies are). You may use free or freemium solutions to learn more about your clients if you have a website and social media sites.
Google Analytics, for example, displays bounce rate, page views, average time on site, and how visitors arrive at your website, all of which may help you choose where to focus your marketing efforts.
4. Make your blog stand out from the crowd
It’s hardly surprising that blog articles are the most essential inbound marketing activity for 53% of marketers. According to Corey Wainwright, a content marketing specialist, successful blogging may attract traffic to your website, convert that traffic into leads, create authority in your sector, and help your organization achieve long-term outcomes.
When you consider that 81 percent of buyers do their research online, well-written blog entries may add a lot of value to your company over time. Once your blog has developed an online presence, potential clients will automatically locate it. As a result, make sure the majority of the material remains timeless. Such postings will just need to be updated on a regular basis, giving you more bang for your buck.
Add photographs, links to blog articles, and pertinent information about your firm to all of these sites. Interact with consumers and address their concerns and queries. Your brand’s image will improve as a result of this.
The most advantageous aspect of social media and digital advertising is the ability to use ratings and reviews. In fact, 92 percent of people believe that recommendations from family and friends are trustworthy. If one client “likes” your firm and says something nice about it, it will attract the attention of others in their network, potentially growing your business.
5. Make a plan to expand your company
There are various strategies to expand your business, from email marketing campaigns to mobile website optimization to promoting online reviews. The trick is to start with a strategy that you can carry out. Regrettably, over half of all firms use digital marketing without a defined plan.
Don’t stick to your plan blindly once you’ve decided what you want to accomplish. The greatest strategy to build your small business is to never become comfortable and constantly be tested. Determine the demands of your consumers, test your theory, iterate, and test again.
6. Concentrate on scalability
When money, time, and experience are limited, it might be tempting to go for the quick (or cheap) cure, and investing in simple solutions that don’t need a large financial commitment or learning curve can appear prudent.
However, things are not always as they appear.
Yes, that ideal solution can be a reach with a steep learning curve. However, becoming lost in a patchwork maze of various cheap and inefficient technologies that only appear to be cost-effective will lose money in the long term.
7. Always have a backup plan in place
When you’re a one-person operation, you can generally pivot fast if things don’t go as planned. These fast modifications become more difficult as your company expands and gets more sophisticated. Have an emergency or unplanned contingency plan in place so that you can cope with the inevitable roadblocks.
8. Consider taking sensible risks
Expansion of a small firm is fraught with dangers. It will occasionally be essential to step outside of your comfort zone in order to make the best selections.
We’re not suggesting that you rely solely on chance. You’ll set yourself up for success by focusing on the final objective and anticipating potential hurdles, even if your next action feels risky.
9. Invest in your people and your culture
It’s a major step to get beyond solopreneurship. However, if you speak with others who have expanded their small business to include employees, contractors, or freelancers, you’ll quickly see the importance of finding the proper individuals to help you achieve your growth goals. Any large staff increase will necessitate a time of adjustment and will demand everyone’s dedication and effort, but developing a culture and a dedicated team will pay dividends in the long term.
10. Intentional growth forecast
When sales unexpectedly surge or an unforeseen opportunity presents itself, business development might take you by surprise. You’ll find yourself scrambling in a tense game of catch-up in these situations. Expansion, on the other hand, may be carefully examined and planned. Instead of a stressful reactive response to an instant need, you may set your firm up for successful proactive growth by taking a gradual and steady approach and planning ahead for each step along the way.
11. Keep your emphasis on your primary competencies
What one thing do you bring to the table that no one else does? Keep your attention on that. Do exactly that if you develop the most fantastic widgets in the globe. As many things as you might believe you should/could/would accomplish in an ideal world (where time was infinite and sleep was not necessary), what you NEED to do is constantly improve your widgets. Hire or buy alternative solutions, personnel, and experience to do the rest.