“Please share this post to all; so that we can deliver our duty and responsibility towards our environment. Thanks”
In support of the PM’s mission, an ordinary citizen named Mahek Shah launched the Swachh Bharat Clean India Mobile App in September 2014.
The Swachha Bharat campaign was launched by Prime Minister Narendra Modi on Gandhi Jayanti. Since the announcement, many have posted pictures of themselves cleaning up their neighbourhoods. Eminent personalities like Salman Khan, Anil Ambani, and Omar Abdullah have taken up the task a la the Ice Bucket Challenge after being nominated to clean their areas.
Facebook CEO Mark Zuckerberg may have promised to help the government create a “Swachh Bharat” or “Clean India” app but local entrepreneurs seem to have beaten him to the game. The web is already flooded with a clutch of such free apps, all available on the Android Play Store. One of them promises to map the efficacy of local initiatives; another app marks out a city’s debris hotspots.
Nearly all are called by some variation of Swachh Bharat. Swachh Bharat by Abhipray Foundation, the description on the Google play store says, it was “created for the Delhi BJP team to record and monitor the progress of its councillors, MLAs and MPs on the Swachh Bharat initiative by the government of India.” Another one called “Swachh Bharat Swachh Bengaluru” by Zoomin Softech marks litter spots in the Garden City on a map. The description says it will soon be extended to the rest of Karnataka.
What makes him different from the rest of us is the young man’s zeal to make our neighbourhoods cleaner. While all of us teach about the filth by the roadsides, heaps of garbage or turn our noses up to avoid the stench, and then forget all about it as soon as we move away from these eyesores, Shah decided to get these areas cleaned!
Shah developed a platform, the Swachh Bharat – Clean India App, a mobile governance solution, where users can report dirty places with a tweet and a picture which is then sent to the PMO.
Sample Feb 2015 report to PMO (Source: swachhbharatapp.com)
Swachh Bharat app has the following partners which support and help in making our environment clean.
The one-man crusade working for cleaner neighbourhoods, while in a telephonic conversation with me, wants to drive home the fact that the present generation is much more aggressive than their predecessors in fixing the problems they are confronted with.