In order to get the best results from social media marketing, you need to figure out the perfect combination of fruitful strategies. If you move forward with the wrong combination, you will have to experience the reduction of traffic coming from your targeted customers. The social media networks can effectively be used for marketing purposes. However, you need to have a clear understanding of the industry trends in order to incorporate them into your marketing campaigns.
That’s where you must follow the guidance provided by an expert such as Jonathan Foley. A native of Niceville which is a city located in Okaloosa County, Florida as the Founder of Wulf Marketing, Jonathan Foley knows how a business can act accordingly and develops a successful social media marketing campaign. Here are some useful tips as recommended by him.
To begin with, it would be a good idea to do research on competitors. From that research, it will be possible for you to gain a lot of inputs to craft an effective social media marketing campaign. For example, you can take a look at the type of content that a business competitor is creating. Then you will be able to see how those strategies can help them with their businesses. You can use these inputs to gain the most out of your social media marketing campaigns at the end of the day.
It is better to invest your time in creating a social media marketing strategy. In fact, you shouldn’t move forward with the marketing campaigns, without the backup of an effective strategy. The strategy can be complex and that’s why you need to begin with the basics.
First of all, you need to define the goal of the social media marketing campaign. Some people go ahead with these campaigns to drive more leads to the site, whereas others do it to develop an online community. No matter for what reason you use social media marketing, you need to define that goal and craft the strategy around it. Then you need to select the metrics of the social media marketing campaign, which you will be monitoring.
If you took the decision to send more leads towards your business website with the social media marketing campaign, you need to take the number of people who contact you on a daily basis as a determining factor. On the other hand, you can also use the number of clicks that come from marketing campaigns. Then you need to create appealing content and use them in the marketing campaigns.
From recent studies, it has been identified that the use of social bookmarking sites has reduced significantly throughout the past couple of years. Even though sites such as Pinterest, Reddit and Twitter are still popular within marketers, most of the sites such as Friendfeed and Digg are dying. Therefore, it would not be a wise idea to keep your trust in social bookmarking sites when you are engaged with marketing.
The daily deal sites used to attract large groups of potential customers on a daily basis. However, the popularity of these sites has also declined in the recent past. Therefore, marketers should not think about using famous daily deal sites such as Living Social or Groupon for their campaigns in the future.
It is extremely important for marketers to have a clear understanding of the top websites, which can be used for marketing campaigns. It has been identified that the marketers prefer to carry out intense social media marketing campaigns on platforms such as Facebook, Pinterest, YouTube and Instagram. In addition, the number of marketers who run campaigns on LinkedIn has increased significantly in the recent past. The amazing returns delivered by these websites have contributed a lot to their popularity. Therefore, you can think of focusing mainly on these networking websites when running your campaigns.
When analyzing the trends in social media marketing, it is better to pay attention to the trends of B2B and B2C marketers as well. It has been identified that Facebook is the most popular platform among B2C marketers. On the other hand, B2B marketers tend to use LinkedIn and Facebook equally for their marketing purposes.
In addition, the B2B marketers prefer to use a diverse selection of platforms, when compared to B2C marketers. The popularity of LinkedIn among B2B marketers has given them the opportunity to get the best use of other related platforms such as SlideShare.
The popularity of geo-location services, such as Foursquare has decreased significantly along with time as well. That’s mainly because people are more concerned about their online safety and privacy nowadays. Therefore, it is not a wise idea to focus on such social media sites when you are planning to conduct marketing campaigns. If you pay attention to these trends, you will get the opportunity to conduct effective marketing campaigns, which can deliver fruitful results.