The technology is evolving day by day, businesses can use this to increase their efficiency. There is an ‘n’ number of businesses in the market today, each with its own different goals and objective. Mobile apps are preferred over websites by users to solve their problems.
Mobile apps are gaining more attention in the market and now every business wants to have a mobile presence to earn more revenue and engage customers but there are some users who don’t prefer to use mobile apps because of the threat of data breach. Everything has its own pros and cons.
Check some pros and cons of mobile app development in today’s business.
1. To get higher profits
The main reason why every business needs a mobile application for their business is to get higher profits. Mobile apps are an easy way for users to purchase something. More than half of the population uses mobile apps to make purchases. It is beneficial for businesses to have a mobile presence because most of the online users use mobile as their medium for purchasing something.
Customers can easily approach the brand through its app which results in more traffic and profit for the business. Businesses also don’t need to spend much on mobile app development they just need to hire the right mobile app developer for their project who can fulfill their requirements and build the app in a limited budget.
2. Notifications and updates
Mobile apps give personalized notifications for its users based on their previous purchasing pattern, their interest, and their browsing history. If a user has downloaded the app, he/she will get daily notifications and updates of what is happening with the brand.
It is not compulsory for the user to open the mobile app, he/she will get the notification even without opening the app. Mobile apps are updated regularly with the latest features.
3. Increase engagement with users
Engaging a user with the brand has become a very crucial part. In today’s era when everything is going digital users also prefer to use mobile phones rather than desktops to complete their tasks or solve their problems. So businesses can engage their customers through mobile apps.
Mobile apps have become the preferred medium of users to communicate with the brand.
Mobile apps have less loading time and are also easily navigable so there are chances that the user might return to us. Mobile apps connect a larger number of audiences with the brand and also takes the reviews of the users for further improvements.
4. Continuous availability
It is important for businesses to be available all the time for their old customers as well as new prospect customers. Mobile apps solve the availability issues of businesses. Users can access a mobile app anytime and anywhere they want. Users have less tolerance power so if they don’t find your app they can move on to another to find the solution. So availability is a major challenge for brands.
1. Inconsistency in quality
There are many mobile app developers out in the market but all of them don’t offer the same quality. Many business apps who do not have the right content are even ranked higher in the app store. So there is an inconsistency in the quality of apps. Therefore test some apps before, don’t go with the ranking in the app store.
2. Endangering data privacy
Everybody must have listened to the news of customers’ data being stolen from various apps. Mobile apps use customer’s personal information such as their age, location, income level, interests, previous browsing history to get some valuable insights that can be used to generate some useful information. This is the major con of using mobile applications.
3. App building expenses
While everyone just talks about the revenue earned through these apps, there is also an initial investment for building a mobile app. And if the business wants to launch its app on all the platforms the expense is just triple. So app building can be an expensive affair for small-sized businesses.
4. Poor customer support
If you choose a development partner that doesn’t support you after the launch of the app. It is useless to hire such developers. If the company has poor customer support customers will experience higher loading time, and sometimes even data loss.
Having a mobile application has its own advantages and disadvantages. A business needs to maintain its app well so it can utilize the advantages of having a mobile app. Once the app is launched in the market its the responsibility of the brand to convert it into an advantage for them. Users should also carefully choose the apps they want to use while keeping in mind some of the latest mobile app development trends. Many apps don’t provide any value to customers they are just for the promotion of their app. Use apps that can add value to your life and is easy to use.