eCommerce is probably the easiest and most convenient way of buying and selling goods at reasonable prices. However, running a business is not a walk in the park. You need to have several skills, including marketing, coding, designing, and other skills. Even if you have one of the best business plans in the world or are confident that your business will generate money in the long run, you can easily be overweighed down by the amount of work you require to put things together. You will require some help from the available marketing and lead generation tools.
Marketing tools are costly, especially if you have several of them. You may spend a large chunk of your profit paying for them. That is why you need clickfunnels to build landing pages and save you time on marketing campaigns. This article highlights what clickfunnels is and how you can use it to grow your business and benefit from it.
What is Clickfunnels?
When selling your products online, you will do all that is within your powers to drive traffic to your site. If you don’t, you may not make the much-needed money you require. One of the reasons you may not convert traffic into paying customers is because you do not understand what sales funnels are and how they work. But is clickfunnels the best platform to manage your business’ marketing needs?
Clickfunnels is all about the concept of automating your sales process and having the power to control all the buying stages. The clickfunnels is an all-in-one funnel software program that helps you market products and services online. It also supports shopping cart, email service, and autoresponder.
This funnel software is a hassle-free and simple alternative to your site ranking on the search engine. You can use it efficiently, even if you lack the design and coding skills required for building an online business. Instead of contracting professionals to help you build a sales funnel, you can simply use clickfunnels to build the funnel pages yourself.
Although clickfunnels enables you to collect leads and close sales in simple ways, there is more to it than the simple definition. So, let’s delve deeper into why Russell Brunson’s invention is one of the most efficient funnel software and how it can be a perfect solution for your business.
What is a sales funnel?
A sales funnel is a marketing term used to describe all the stages or steps a customer must make to purchase. Sales funnel involves several stages, commonly referred to as top, middle, and bottom of the funnel. The steps or stages may vary depending on your sales models. At the top of the funnel is the marketing stage, where more potential customers become aware of your product. At this first stage, you must provide as much information as possible about your brand or product.
The second stage is always the interest stage, where potential customers have been drawn to your brand because they feel you can provide a solution. In this stage, customers may compare your products with those of your rivals to determine the best that will meet their needs. The final stage is the action stage, where customers click on the “BUY” button to make their orders or purchase the product. Only a few of the people who clicked on your page may buy your product at this stage. But, you can still rich out to the rest who didn’t make their orders.
Let’s consider a website for a moment. It has many posts, pages, and actions a potential customer is expected to take before purchasing a product. The process is complicated that potential customers may be confused and leave without making any purchase. On the contrary, a sales funnel has a single page, offer, and opportunity for customers to take action.
Thus, landing pages have higher conversion rates. When people hit your landing pages, they are immediately entered into a series of marketing messages. And should they leave without purchasing your product, you can target them with down sales. You can use autoresponders for follow-ups and boost your sales.
How Clickfunnels can benefit your business
In-person selling requires that you reach potential clients, illustrate how your product can solve their problems, and convince them to buy. This requires you to be persistent and develop a charismatic trait, among other skills. On the other hand, online marketing advertising, designing landing pages, and coding.
Creating a sales funnel can be tricky and may require a lot of money, but clickfunnels make the process seamless and straightforward. When you use clickfunnels, you don’t have to be a know-it-all digital marketer. It is a plug-and-play software that has you ready in minutes instead of spending hours reaching out to your potential customers in person.
With this funnel software, you will manage everything in a single platform. You don’t need multiple marketing tolls to manage every stage of the purchase. What makes it great is that it is a predesigned and effective funnel for any business. Whether you want to market B2C or B2B, sell products, or capture leads, clickfunnels will come in handy.
As a business owner, clickfunnels provides you with several tools. Some of the tools at your disposal are listed below. You can learn more about these tools here.
- Web hosting
- A/B testing
- Email integration
- Landing page design
- Sales page templates
- Training materials
- Affiliate management
Another essential clickfunnels tool is the actionetics, which allows you to manage all your email marketing strategies in a single place. It contains features such as.
- Email builder
- Performance analytics
- List management
- Triggered emails
- Autoresponder series
- Advanced segmentation
For affiliate marketing, Clickfunnels provides an easy affiliate system known as Backpack, which allows you to do several things, including
- See you most valuable affiliates
- Create different affiliate
- Add affiliates to your funnel
- Conduct effective advertising
- Manage your commission plans
Therefore, as a business owner, you can build page links for sales and funnels to guide your potential customers to the right product page. You can also follow-up with the customers once they have fulfilled a purchase. Additionally, you can create a form and use it to gather all the sales information you need from your audience and introduce a membership or logins in your site.
How to create a funnel
In case you want to create a funnel, you need not worry because the process is not as involving as many people would want to think. The right clickfunnels will give all the necessary tools you require to build a funnel and help you start and manage an affiliate program. Funnel building involves three simple steps that do not require you to be tech-savvy to understand.
Stage one: Select a predesigned funnel
The first step in building a funnel involves selecting a predesigned funnel template that fits your product. According to clickfunnels, business owners create funnels for three main reasons; leads generation, sales generation, and online events. Depending on your choice, if you click on any of the three options, you will see a whole page of funnels to choose from. For instance, if you click on the “generate sales” option, you will have three funnel options to choose from, namely, launch funnel, unboxing funnel, and sales letter funnel.
The “lead generation” option has two funnels on the clickfunnels platform you can choose from, including squeeze page and long-form leads. The third option, online event, also has two choices that you can use to run an event; live webinar and the evergreen webinar.
While these clickfunnels options may seem to be many and confusing, you don’t have to worry about choosing the appropriate one for your business. Once you choose the “Build a New Funnel” on the menu, you will simply click on your category and choose any of the funnels from the category.
Stage two: Choose a design style and make necessary adjustments
Although creating a funnel page does not take much time, there are some adjustments you need to make, including the following;
- Adding pages for additional products
- Create own affiliate center
- Choose a convenient order form.
- Create a login or membership page.
Stage three: Customize and publish your funnel
Now that you have a design for your funnel, you need to add your content. Clickfunnels has placeholders where you can put each content. For instance, there is a place for the logo, videos, headlines, and so on. If you want to customize your funnel, customization tools such as color adjustment options enable you to make the changes you need.
Clickfunnel gives you all the tools you need to start and market your business on the web. However, all these do not come for free. There is a fee that you must pay to enjoy and benefit from the service. However, the pricing is affordable for any business size, even if you are starting.
Clickfunnels has two pricing packages; the starter membership will cost you $97 a month, and the platinum or enterprise membership costing $297 per month. However, it offers a 14-day free trial for new subscriptions. So, you have 14 days to try out all the features risk-free. If you are displeased by the tools, you can cancel your subscription before the trial period ends.
Otherwise, you will be billed an amount equivalent to the subscription tier on the 15th day. There is no penalty of fee for any canceled subscription. If you choose the starter subscription, you will have to create your funnel and begin selling at only $97. Additionally, the subscriptions are monthly; you don’t have to commit to a long-term plan.
What is the difference between the starter and the platinum plan? The starter plan is limited to one user and 100 landing pages, while the platinum plan allows unlimited landing pages and three users. The former also allows three domain names and payment gateways while the later nine payment gateways and domain names. It is also worth noting that clickfunnels reserve some of the most valuable tools and features for the Enterprise tier.
So, how best can you approach the pricing, or which tier is the best for new sign-ups? As a new user, it is best if you started with the basics then scaled up. This is because your business is just starting up, and you may not know how the funnels work. When your business grows, and you feel the need for more funnels, domain names, and landing pages than those offered in the Starter Package, you can upgrade to the Platinum tier.
If you have an idea of what clickfunnels is, the chances are that you may have heard of funnel hacking. In case you do not know, funnel hacking is a strategy you can use to analyze your competitors to build better landing pages and funnels. It involves analyzing your competitor’s marketing process and strategy and including some of the elements into your sales funnels.
Unlike marketers who copy what their competitors are doing, funnel hacking is not copying the strategy by split testing the elements that work for your competitor against your funnels. While you have all the tools to build your funnel, you need to optimize your ideas by split testing them against your competitors.
Funnel hacking isn’t difficult; you can follow the following steps to do it yourself;
- Identify and begin tracking direct and partial competitors.
- Note their ideas and strategies that you may need to split test. For instance, you may consider testing the design elements of the landing pages.
- Conduct advance competitor analysis to get an idea into their funnel strategies
- Revamp or change your funnels. You can choose sales funnels that resemble your competitors and customize them to your preference.
- Test your funnels for their effectiveness.
Clickfunnels supports thousands of affiliate marketers every year and pays people who refer new subscribers to them. Anybody who signs up for Clickfunnel automatically becomes an affiliate and can participate in the affiliate programs. So, it is a platform that makes your online marketing easy and earns you money from the affiliate program. Although the monthly subscription package might be high for some people, it is worth the cost if you attract and convert potentials into paying customers.