Optimizing your digital content for SEO is an integral part of every content marketing strategy because content marketing is the easiest way to bring your customers to your website. Search engines continuous development and changing perspectives affect SEO methods; hence, it is not easy to always stay on top with a similar trick every time.
There are some infrequent SEO mistakes that 50% of the marketers make unintentionally, and it is hard to verify those methods with search engine algorithms as they change often and are impossible to predict.
Below are eight common mistakes that every SEO expert should avoid to make their content marketing strategy successful.
1. Content Without Keywords
Some Infrequent SEO mistakes need to focus on. Writing a brilliant piece of content without including appropriate keywords is a common pitfall in SEO. Also, if you focus on a specific keyword, you miss focusing on the content. Search engines prefer websites to serve the audiences with the relevant content and keywords to ease them with search terms. Marketers often make the mistake of trying to fix content into different categories and hence mix up with too many keywords. As a result, they produce low-quality content for the sake of just adding multiple keywords.
The ultimate objective of content should be correspondent to address the needs of your audiences; not just overfilling the content with multiple keywords for different categories. Hence, produce different content for a different category with authentic keywords to make search engines track content easily.
2. Inappropriate Keywords Selection
Another mistake people make regarding keywords is selecting the wrong keywords. This is applicable, especially when we take into consideration for long-tail keywords. Choosing too generic or high competition keyword can make your efforts to no use. Hence, it is essential to understand the insight of your potential customer and include the right keyword.
We recommend you to do prior research before optimization of your content. Google AdWords, Keyword Planner, and Google Trends can help you to put your fingers on the right trending pulse of keywords.
3. Keywords Stuffing
Don’t use your keyword in every sentence. People may like to do it to boost writings. However, going overboard with keywords can list your website spammy, and Google can penalize it. Hence, overstuffing keywords will harm your SEO performance.
Google uses Latent Semantic Indexing (LSI) to recognize the content’s central idea and topic without repetition of targeted keywords. Hence, the stuffing of keywords is not essential to make your content optimized. It will only make your content look unnatural and useless to the audiences. Hence, make an effective keyword strategy with the above points to get your work done smartly.
4. Missing Meta Tags – Title & Descriptions
Other small yet technical details that most content marketers lack is adding meta tags. They are meta-title and meta-description tags. Both are important as they help your content to get ranked in search results. They decide how you are targeting your content for search bots and index your website accordingly.
Hence, optimizing content is not just limited to adding a keyword in your content. Meta tags, title, and descriptions are as essential as the content itself. Skipping them means losing your opportunity to get in front of your customer as they help to improve your content’s performance.
5. Non-Quality Links
Including high-quality external links is more important than the number of links. Hence it is important to link externally to well-ranked and relevant websites that have a good reputation among leads. You can also link back these sites that have linked you to bring back the traffic. Don’t use ineffective anchor texts. Avoid using “click here” and make sure to play with creativity to prevent spammy outlook.
Alternatively, it is essential to include your top-performing internal pages by linking them in your content. Your visibility will give them additional attraction. Don’t add internal links just for the sake of requirement match them to the topic accordingly and focus on the piece of content. Watch out for numbers and avoid overdo for links, it will make the content look unnatural, and you may not get succeeded to grab your customer’s attention.
6. Plagiarized Content
Copied and plagiarized content is highly discouraged in the content marketing industry as it can penalize your website from search engine’s rankings. Instead of ripping off copied content from other websites, or using software to spin the sentence structures, it is better to invest in creating original and quality content. By this, you can make sure that your site will get indexed in search results well and it will help to build a reputation among your readers as you are serving them with fresh and unique content every time.
7. Non-Responsive Design
SEO is not just about keywords; it an umbrella that covers all aspects of the quality and performance of your website. Using the internet on mobile devices is a common practice nowadays. Search engines can recognize if your website is mobile-friendly or not and shows in search results accordingly. Hence, don’t jeopardize your ranking and consider creating a smooth experience for your audience by making your website responsive. Also, take care of your site’s loading time and speed. And make sure your website gives the best mobile experience for your visitor.
8. Avoiding Analytics
Some Infrequent SEO mistakes lastly, don’t make your efforts to be wasted playing blindly with analytics. Many marketers disregard numbers, and it is a severe mistake. Review your analytics regularly to plan a strategy for optimized results. Google Analytics and Google Webmaster are just two of the main SEO tools used to track the overall performance of your website. Try out them to make a smart SEO strategy.
In today’s world, SEO is an indispensable part of an impactful content marketing strategy. You can find lots of information on how to plan it. However, we have made you acquainted with some common challenges and mistakes to tackle while making your marketing efforts. Hence, now you can easily recognize these infrequent mistakes and address them well for better ROI.