The great thing about having a website is that there are now standalone platforms and kits that allow anyone to make one. The downside is that it’s very easy to do a bad job of things. They’re no longer a novelty that not every company has; they’re a key lead generator that grows your business. So, without further ado, let’s take a look at a few of the ways you can get your website in perfect order so that you lower that all-important bounce rate.
Head on over to Facebook or Amazon and what do you see? Well, for starters, the layouts of the two sites are very different, because they are set up to allow you to do very different things. What they have in common however is that you feel like you’ve always known how to use them. This isn’t just because you’ve been using them for the best part of 10 years or more by now, it’s because of what’s known in the business as an ‘intuitive layout’.
This is when everything is where you would expect it to be, even if you’ve never used the site before. Little things like where to put the shopping basket, or how to click the ‘Like’ button have all been thought out so you feel at home on the page. Achieving this is a never-ending cycle of improvement, but when you start to make headway, your website will be all the better for it!
Whilst you’ll probably design your website on a desktop PC with a huge monitor, don’t be so confident that that’s how the rest of the world will choose to view it. In fact, mobile browsing has now started to overtake desktop browsing as the most common method of being online.
This means that your website needs to have the agility and speed to adapt itself to the small screen — a feature known as being responsive. By automatically modifying its layout so that it can be correctly displayed on a mobile device, your website will be seen by far more browsers. If it chops and changes things and the buttons are all out of sync, then people will go elsewhere within the first few seconds.
When you head over to a website, the first few seconds of your experience are almost entirely visual. This means that if you want to stand out from the crowd, you’re going to need to make sure that your images do your business justice.
If they’re badly cropped or heavily pixelated, it will give off all the wrong signals about the quality of your overall offering. Nobody likes to strain their eyes to try and make out a logo or a photo, so make sure you go for high resolution images as a standard. With a little forward planning and testing, you’ll be able to make sure that everything looks as good as you know it can. Don’t forget to add alt tags either, and make sure all your images are search engine optimized.
There’s nothing more annoying than having to wait for a website to load, so much so that half of all people will go elsewhere if your site buffers for just 3 seconds! It may not sound like much, but remind yourself how short your own patience can be when you want to do a quick Google search and you’ll soon see why it’s an issue you need to address. If you are having a hard time of speeding things up, you can turn to companies like WPConsult, who specialize in helping webmasters out when they get themselves into a jam.
By building and hosting your website the right way from the ground up you should be able to show the world what you have to offer without it taking what seems like an eternity to load.
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