Having an app idea is actually a great deal and thus required the word to word planning for the app development process. And MVP(Minimum Viable Product) is something you should be acquainted with as soon as you step up in the mobile app development industry. MVP is like the draft or a rough copy of your mobile application for the real users which can be modified and revamp as per the feedback and response from the users.
Let’s say you are almost done with the whole process of MVP and made changes and modifications as per the needs and requirements of the user. You have launched the app in the market and if you think you are done with the whole process, well, your work has just started.
After the launch, it is also essential to measure the success of your MVP to know how it is doing in the market. But how?
If you don’t know how to measure the success of MVP, let us help you to make you understand what to do next-
Communication takes first place
In order to make your software popular among users, start communicating with potential customers. Make sure to promote your application on different forums, ask them for feedback, let your users share their opinion regarding the product and other related issues.
Engagement of the users
It is important to measure user engagement and in this way, you will be able to see how your product is valuable today along with designing the full proof plan for the future.
Number of downloads
The number of downloads you will have for your application will decide the future of it. Make sure to measure the metric perfectly.
Furthermore, it is advisable as well as mandatory to understand the whole MVP process while covering its advantages and ways to build it. Make sure you are well versed with the process to get better clarity while measuring its success.
Number of active users
No matter if your app has 1,00,000 users if they are not active, the number is of no use. Keep a watch on the number of active users and along with planning strategy to retain passive users and make them come back to your app.
The value given by the users
You need to check out how long users spend in your application before they switch to another app or uninstall it. After getting the data, dig deeper to find out the reason for such activity and thus plan accordingly.
These were a few of the ways through which you can measure the success of your MVP and there are more ways in the list.
While developing the application, it is mandatory to understand the market demand and if you think you can neglect MVP and launch your application in the market. Well, there are very low chances that your app will be liked by the users and high chances that you might occur loss or complete fall of your app.
Hence, in order to remain in the league while understanding the need and likings of the users, it is a must to include MVP. In addition to it, make sure to ask your partnered mobile app development company to guide you throughout the MVP process along with making you understand what can be done next.