Taking the time to build an online business is often about SEO, analytics, and building an engaging social media presence. This is all well and good, and it will take you a long way towards building the business that you want to run, but there are some additional options out there worth considering.
Offline advertising is just as important and will allow you to extend the reach of your brand. You only have to turn on the TV and see the Black Friday adverts from the likes of eBay and Amazon to see that this is undoubtedly the case. So, with that in mind, how can you follow suit?
TV and Radio Ads Are a Proven Approach, If a Little Costly
Advertising on the TV or the radio may not sound like the most financially practical thing, but it has its merits. Obviously, your choice of whether to do so will be dictated, in large part, by the size of your budget, but that doesn’t mean you can’t give it some careful consideration.
Beaming your products and services into millions of homes so that they appear directly in front of a captive audience is an approach that’s worked for decades. Of course, some people leave the room or switch off, but if you appear regularly enough then you’re bound to be seen by the people you want to do business with.
Print Ads Are Still Read By Millions of People Every Single Day
Prints ads are alive and well, despite what the world of social media and PPC advertising might tell you. Granted, you can’t target key demographics with the same level of specificity, but you do have the advantage of being able to appear in front of just about anyone. This will allow you to project your brand to a larger audience.
Over time, you will be able to iteratively fine-tune your ads so that they connect with your ideal customers. Perfect if you want to be able to go back to basics when it comes to advertising your business.
Pull Up Banners Allow You to Catch the Eye from Further Away
A pull-up banner is such a versatile tool that it will pay for itself from day one. As an online business, you might not have a physical office or showroom that’s accessible to the general public; but why not make a virtue of that?
Pop-up events in city centers are a great way to get yourself out there, and they’re also a guaranteed way to draw people in. Use a well-deployed set of banners to allow yourself to stand out amongst all of the other brands, and you’ll be able to draw a crowd in no time at all.
Brochures and Flyers Let People Decide in Their Own Time
Nobody likes to be rushed or pushed into a sale, so don’t do it. The great thing about your online business is that you allow people to shop at their leisure from the comfort of their own homes. Add ethos to this by handing out flyers and brochures of your latest offers. You can then track your traffic over the next 48 hours to see if it spikes.
Creating Branded Packaging for Your Products
You will rarely go a day without seeing an Amazon box, and there are two reasons for that. Firstly they dominate online retail. And secondly, make sure their boxes stand out. The mere act of branding a box is a clever way of giving your brand credibility in the eyes of your next batch of prospective customers. They’ll see other people ordering from you, and the social proof that this provides will often be enough to convert them from browsers into buyers.