Every successful business has a memorable logo. Most logos have evolved with time. We have seen the Shell logo change through centuries to the minimal yellow and red logo we see today.
Nokia also has a fascinating history behind the evolution of its logo. It is instrumental in building a trustworthy brand identity. If you want your customers to know you and trust you, you will need to create a recognizable and unique logo design.
Once you have the design and colors, you can print the logo on your business card, notepads, include it in the header of your mail and use it on your website. Having a dedicated marketing plan is not enough unless you have a brand identity, and the business logo is an integral part of establishing one.
Apart from stationary and websites, your logo should also be present in your office premises and outside your business establishment. Now, many businesses make the mistake of choosing inferior quality signage.
Why is the quality necessary for signage?
Good quality signage options offer various material options for the signage. Apart from the traditional vinyl and foam, modern businesses require metal and other sustainable signage options that can set them apart from their competitors.
It is imperative for enterprises to make a mark on their target group. Check out Shield Co to find out more about the business metal signage for indoor and outdoor branding.
Easy ways to create a business logo –
To create an impact on the market, you should follow these five simple rules during your logo design process –
i. Pick a simple design
All great logos have uniquely simple designs. Whether it is Apple or Nike, the designers have created them on simple concepts. In the case of logo design, less is more.
ii. Pick your color smartly
The psychology of colors tells us that each shade has a different effect on the viewer. For example – red incites confidence, and power, yellow stands for friendliness and warmth, and white represents transparency and honesty.
iii. Include versatility
Your logo will go on products, websites, print, and outdoor signs. So you need to ensure that there are no unnecessary design elements. Remove additional features that do not enhance the logo.
iv. It should be memorable
Once there is a meaning or idea behind a logo, it is easy to make it memorable. Each recognizable logo has had a remarkable design that does not include clutter. They have enhanced business recognition, and they have become a part of the social culture with time.
v. Check their adaptability to black-and-white
Although it is not compulsory right now, logos should look good in black-and-white. Sometimes, leaflets and flyers require B&W versions of the business logo. Make sure these versions look good and recognizable as well.
Designing the logo is a big part of forming the business image. However, choosing your signage partner will determine the recognition to a significant extent as well.
An experienced signage designer will always create an exact rendering of your versatile and clean business logo with ease for indoor and outdoor purposes. Apart from creating a clean design, pick metal signage experts, who can help your logo shine brightly.