We see nowadays everything is under the influence of the internet. We continuously use the internet for our socialization, entertainment, study, research work, and the list never ends. We rely on the internet for even the smallest of things. Nearly everything is on the internet these days and needs an online presence to bloom. The Internet gives extra space to expand their roots using e-commerce.
So shopping has also changed to a great extent. We are the generation who have seen extreme changes in the shopping trends and measures. We went road to road and shop to shop to get the best of the product.
But now all the stores we look for are a single click away. Following the lifestyle trend of the current generation, e-shopping is a relief! It is growing at a higher rate than before. If the trend goes on, e-commerce will never stop growing dramatically.
With this drastic change in the shopping experience, e-commerce websites have a very bright and golden future beyond this generation. The upcoming generation will be spending more money on e-commerce sites.
In today’s world keeping an offline business is primarily a loss. A large audience is online most of the time. Offline businesses will never be able to access the opportunities which are available on an online platform.
Statistics show that e-commerce is growing unstoppably.
What statistics have to say about e-commerce?
- 22 percent of the global retail sales will be covered by e-commerce only.
- In 2020, India touched 55 billion US Dollars in online sales and if we go by estimation then Indian online shopping sales will grow to 124 billion US Dollars.
- 21.8% of the population use online platforms to shop globally.
- The drastic growth of the e-commerce industry is driven by the huge number of e-commerce sites added every year.
- Unlike before, now shopping centers have no end. Due to the reach of e-commerce sites to every corner globally. The new trend is easily accessible as soon as the thought of having it even if it is seven seas far.
- Here we can see a clear image of upscale e-commerce sales from 2014 to 2021(present).
Why has E-commerce become a must for retailers?
Offline retailing doesn’t have a significant future ahead. Gradually electronic commerce, which is e-commerce, in short, will have more dominance in society. It will give certain benefits to the business while offline business will thrive to success.
The combination of physical and digital business has become a combo of success. Offline retailers can have e-commerce websites along with their physical stores. It will benefit them both ways.
An online presence will give enough opportunity to reach worldwide and lead to new ways of growth.
Let’s have a quick review about the certain benefits of E-commerce :
Low cost and easy establishments
E-commerce brings the benefits of establishing a store at a lower cost, Since small startups don’t have so many funds. Establishing a physical store would cost a large sum of money for its infrastructure, security, and staff. This cost can be saved online and it makes a small startup sustainable. With so easy exposure to the market world, e-commerce websites present a huge audience in front of you.
Online you can reach unlimited customers even overseas which would be impossible with physical stores.
There are many popular sites that provide you a platform that provides easy to use platforms, hosting, and some other benefits. Also, graphic designers help to design your website.
E-commerce gives an opportunity to sell your products internationally. Now it all depends on your marketing strategy, how you use marketing tools to get audience attention. Since all your work is online, you can hire a good marketing manager remotely who will help you to use effective marketing strategies.
A good income
Establishing a business with very low investments doesn’t promise a good impact. This might be true for the physical world, but the virtual world points to something else. In an online business, you are available 24*7, customers can visit you anytime. It can be 3 a.m. You can take orders online by doing automation in your ordering systems. There you go!
The cost you save from infrastructure, staff, security and others can be invested in good quality products. It will leave a strong impact on the customer, develop trust and compel them to visit your site once again and again.
How to build an E-commerce website?
We will provide you with full details on building an E-commerce website along with steps. Most people think this is a hard nut. Truely, it is easier than you think. Most of the work is done by the site developer, but there is still some research that should be done at your end to have a deep understanding of your own website. The steps to follow-
First, you will need an e-commerce platform. Here are some best website platforms, though you have many other options
Shopify – It provides automatic taxes and shipping rates, website maintenance and unlimited product listings.
Squarespace – built-in e-Commerce checkout tools, online booking and calendars, SSL certificate protection, Email marketing tools and e-commerce templates.
Wix – web hosting, customizable shipping rules, dropshipping, and FB and Instagram inventory management.
● Now you have to select your domain name. This will be your online address. Some platforms provide free or paid domain names. It depends on the platform you are choosing and the domain name. Note that it should be relatable to your products. For examples-google.com
There are some things that need to be followed:
➔ Don’t try to be creative with your domain name. It must be very easy to read, write and pronounce.
➔ Do avoid similar names so that people don’t go to another website with better SEOs. Make sure it stands out.
➔ Select a short domain name. Don’t make it more lengthy than 6 to 14 characters.
Need for the Developer
You will surely need a developer for the website to make it run in a shorter time. Setting up quickly will help you sell sooner.
Choose a developer that fits your expectations and budget. Make sure you check his/her previous work for reference.
Time to choose templates
This is the most important part of your website. When the people visit your website, they should find it engaging else they will leave. Following sections of your website needs to be looked at most-
➢ Navigation : customer navigation should be easy and smooth. Complicated navigation can irritate them.
➢ Homepage styling : the templates you are choosing will be a reflection of your brand. Choose font and color wisely according to your products. First page of your website should speak about your business.
➢ Product displaying & customizations: how your products are displayed is very important. Do they engage your customers? Can apps be embedded in your templates? If it doesn’t, then make sure apps can interact with the template.
Upload your products
Now here you need to pay extra attention to each and every detail. Your product images must be of perfect quality, no light issues, accurate product descriptions and proper and easy navigations.
➢ Describe your product properly : people watch the product then check each and every detail of the product if it suits their compatibility. Make sure you provide every information with utmost accuracy, easy descriptions and simple words
➢ Product image: this is the visual representation of your product. People tend to get engaged with visual information. Apply good tools to your images to improve lighting and make them vibrant. Some things to notice while uploading images are- they must be of equal size so that it looks aligned, images from many angles, high-quality pictures, and in-context pictures.
Use simple payment methods so that customers don’t leave the cart due to complications and trust issues. Three types of payment methods are –
Redirecting to a third-party payment page, off-site payment, and on-site payment. Select the easiest method with fewer steps as every payment method has advantages and disadvantages.
The last yet important step. Choose your shipping settings according to you. If you can manage all the packing and transportation then it can be done that way else drop shipping can be the option.
If you sell products online, then make a prompt shipping service to avoid customer’s frustration which can lead to customers leaving their carts.
Your online store is your brand’s identity. Keep all the above mentioned in mind while choosing any platform and software for your site. Your e-commerce store is your way to success.