Google unveiled new wireless service ‘Project Fi’

Google
Inc. unveiled a US wireless service, called Project Fi, as the Internet giant
looks for new ways to extend its reach in mobile. The national service will be
available in certain areas around the country, the company said in a blog post
on Wednesday. 



Image credit: Google
It’s being offered in partnership with Sprint Corp and T-Mobile
US Inc. networks, and will let customers pay $20 a month for basic features
such as talk and text, plus a flat $10 per gigabyte for data in the US and
abroad. Users will get credit for unused gigabytes.

                                       

The
technology works via wireless carrier networks or through Wi-Fi. The service
will begin on an invitation-only basis. Customers can request an invitation
through Google’s website. “Project Fi enables us to work in close
partnership with leading carriers, hardware makers, and all of you to push the
boundaries of what’s possible,” the company said in a blog on Wednesday.
“By designing across hardware, software and connectivity, we can more
fully explore new ways for people to connect and communicate.”
Selling
its own mobile-phone service could enable Mountain View, California-based
Google to add customers for its Android operating system, used by many
different device makers, and make it easier to serve those users advertisements
via smartphones and tablets.

The
service, called Project Fi, will automatically switch between the two networks
and more than 1 million open, free Wi-Fi spots, depending on which signal is
strongest. If successful, however, Google’s service could pressure wireless
providers to further lower prices and better adapt to the rise of tablets and
wearable devices.

Phone
numbers will live in the cloud so that consumers can talk and text on any
connected tablet, Google said. The company already has a strong presence in the
mobile market through its Android operating system, which hosts some of the
most popular apps, such as Gmail and Google Maps. (Source: Bloomberg)

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