And this special credit is given by Google on the basis of how organically the site contents had been developed, and SEO was done. Hence the role of the SEO service provider of your website is major in practicing the most ethical, result yielding, organic processes in the marketing and SEO for the site.
This piece of information extracted from the site makes this site valuable in the eyes of the viewer. Featured snippets come in a few forms. The two most popular forms are the Knowledge Graph and the People Who Ask box.
The role of Knowledge Graph
No doubt Google must locate and extract the best possible information about this keyword or search term. And for this, your site also must contain the best possible information in a few lines for Google to extract. The most simple and organic formula to get noticed here is to have the right information in a small packet.
And this will bring real targeted traffic to the site without any further effort. That is why you need to think about how to stuff your site with valuable information against a targeted keyword such that it attracts the attention of Google to get indexed in the Knowledge Graph. For best results, you better rely on professional SEO service providers like Keyword Fyrebird who are specialists in organic SEO.
People also Ask- Snippets
And this is where you have a golden opportunity to gain great visibility and get great traffic from this. Surely your Google rank, and position in the SERP would not be affected, improved, or impacted in any way, because of your visibility in the answers. But you will gain great traffic to the site when people satisfied with the answer and information would come to your site in search of more valid and related information.
This relies a lot on your SEO team and content developers. Development and presentation of content, matter highly for this to happen. The more to the point, precise, factual, correct, and appealing the content is, the better and higher the chances of getting selected by Google’s spiders for the snippet box.
The competition with sponsored results and PPC
Many users click in confusion on a sponsored result at the top instead of locating the real organic listing on top, which is 2 to 3 lines below the PPC listing. In this way, users often get confused, and many clicks that ideally the organically listed site on top few would have got get snatched away by the PPC listed sites.
And after all whatever you are doing in marketing and SEO is to gain this traffic to increase viewers and increase sales or popularity. Hence an increase in site visibility and traffic in any feasible organic and safe way should work for you and make you happy.
Most importantly the content must be having the targeted and most related keywords stuffed in it organically. This perfect combination of style, fact, keyword usage, and organic SEO only can make the content shine and get the attention of Google’s bots for getting featured in snippets.