First ‘Made for India’ smartphone Mi4i launched by Xiaomi

The Mi4i, Chinese smartphone maker Xiaomi’s latest
offering, made its international debut in India on Thursday, breaking the
company’s tradition of launching products first in its home market and
underscoring the growing importance of the South Asian nation for global
handset vendors. The device is priced at Rs 12,999 and will go on sale on April
30. Registrations will start at 8 pm today on Flipkart. Initially, the device
will be available on Flipkart and later across all its channels including Mi
Image credit: Xiaomi
“India is extremely significant to Xiaomi. It is our
largest international market outside of mainland China, and I am truly excited
that Mi4i will be launching first in India, followed by our other global
markets,” said Xiaomi founder and chief executive officer Lei Jun. Though the
device will not be launched in mainland China, it will be sold in markets like
Hong Kong, Taiwan, Singapore, Malaysia and Indonesia later in May.
“This is a flagship product that has drawn a lot of
inspiration from India. A lot of tweaking has been done keeping in mind the
Indian consumers and is made for India,” Xiaomi VP Hugo Barra said.
Mi4i features a 5-inch 1080p full HD display with a
sleek unibody design. It is powered by Snapdragon 615 second-gen 64-bit 8 core
processor at 1.7 GHz clock speed, which has been created by Qualcomm India.
Xiaomi has collaborated with manufacturing partner Foxconn to manufacture a
motherboard that is one of the smallest and thinnest found in a phone this
size, making space for a huge 3120mAh battery that can power through 1.5 days
of normal usage ­ that is on average 38 per cent more battery capacity across
5-inch premium devices, and 72 per cent higher capacity than the iPhone 6
battery. It also features 4G dual SIM slots with a 13 megapixel rear and 5MP
front facing camera.

Xiaomi Global vice president Hugo Barra also announced
that the extremely popular Mi Band is coming to India, and will be sold
exclusively on their Web site for Rs 999. Xiaomi is already selling one million
units of the Mi Band a month, and Mi India fans will now be able to get their
hands on one. 


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