Are you aware that-
- The digital market revenue of digital marketing is expected to grow up to $19 billion by 2020 according to a survey.
- Nearly 43% of the advertisers are planning to increase their investment in influencer marketing.
- Mobile searches will play a decisive role in influencing the purchase decisions, close to 82%.
These important stats indicate that-
A few years ago Trending Digital Marketing Strategies centered around Search Engine Optimization, Content Marketing, Social Media Marketing, and more. However, digital marketing has shown a paradigm shift with more focus on personalization, video content, artificial intelligence, voice search, and so on.
You already know what value do SEO and SMO hold in improving the rank of the site on search engines. However, with changing trends, integrating technology with marketing is gaining ground.
Also, the trends are suggesting that customer preferences have changed. They expect more convenience, customized solutions, and the best prices on offer.
Insights Gain Importance in Place of Data
If you think that data and insights are the same things, you are mistaken. Data is a set of gathered information and insights are what you gain after analyzing the data and its importance to your company.
Having said that, every company patronizes data to collect sales and marketing reports. The reason why you need to focus more on insights is that they will allow you to take appropriate action plans based on the performance of the sites. You can take the help of vital tools that will tell you exactly what needs to be done.
Video Content to Draw More Audience Attention
Videos have become a burning trend in the digital marketing arena. We have seen several YouTube channels have become worldwide popular. So, if you want to continue to engage your customers, you need to create video content.
There are various platforms where you can create your video content. Don’t think that YouTube is the only option. You can choose other forums such as Facebook, Twitter, and Instagram to promote your videos.
However, you also need to decide on the video format and the length. It goes beyond saying that it needs to hold the audience’s interest. There is no such limitation on the length of the videos, which may vary from a few seconds to one hour or more.
Live streaming videos are also becoming a more popular concept in the digital marketing space. Since there is no editing, it makes it more fun-loving and genuine. Moreover, you get an opportunity to directly interact with your audience.
Customer Personalization to Gain More Priority
According to a study, 80% of customers prefer to buy a product if the company offers personalized experiences and 90% find personalization quite appealing.
The stats tell you the entire story. It means you need to provide personalized products, services, content, email, and more.
You can launch your next product or service based on your customer’s feedback. Social media platforms are the best ways to customize your brand experience.
For example, if you are delivering personalized emails, you can reach your customers with the right tone. Also, make sure you are paying equal attention to all your customers whether they are visiting for the first time or repeat buyers.
Do you know why top companies like Uber, Amazon, and Apple, in addition to popular malls and arenas, have excelled in providing an unmatched user experience? Well, the answer is artificial intelligence. Also, by 2020, about 60% of the companies will be using AI technology, so why should you lack behind?
There are various reasons why you should opt for Artificial Intelligence. These include –
- Analyze customer behavior and search patterns
- AI allows you to plan for a new business
- AI will help reduce your product costs
Artificial Intelligence has pushed the use of Virtual Assistant technology or chatbots. Chatbots have improvised customer experience with content creation, email personalization, product recommendations, and much more.
Increasing Use of Voice Search
The use of voice search as a digital marketing strategy has allowed the companies to consider it strongly. The stats suggest that 50% of the firms will employ voice search by 2020.
Voice search helps your customers in finding relevant information using audio content. Indeed, this technology is also based on Artificial Intelligence, which has reduced the errors of voice assistants such as Siri, Alexa or Google Assistant.
We can cite the example of the famous brand Nestle, which employed voice search to provide cooking instructions. Similarly, PayPal users can use Siri to send money to their family and friends.
The Use of Micro-Moments
We can define Micro-Moments as specific moments when we use our devices like smartphones to take some instant action. For example, you can place an order for a product whenever you want or right then.
Micro-Moments are incredibly useful when customers make immediate decisions such as when they want to eat a particular dish from a specific restaurant.
However, if you want to leverage the benefit of Mico-Moments, then you need to get on the platform where customers are finding the information at the moment.
Also, the Micro-Moment will allow you to get to know the buyer funnel and get familiar with the buying pattern of the consumers.
Content Marketing Will Continue to Dominate
According to the latest updated Google Algorithm in March 2019, regularly upgrading your content will give a big advantage in increasing traffic. Most of the B2B organizations believe that content allows enhancing their brand visibility.
Also, you will be glad to note that content marketing costs you 62% less and generates as much as 3x leads.
Also, users look to read well researched, high-quality articles, blogs, allowing you to attract more customers.
Use of Omnichannel Marketing
Omnichannel marketing is the buzzword for today that allows an organization to use multiple platforms to promote products and services. If you want to stay ahead in the tough competition, you need to pitch your products on all possible mediums and platforms. It may include the physical store, social media channels, e-commerce forum, and others.
You must note that there are Software-as-a-Service (SaaS) Companies offering various management tools and channels to manage your omnichannel strategy efficiently.
The Future Trends of Digital Marketing
Digital marketing trends are continuously evolving. So, you need to keep in touch with all the futuristic strategies that are plenty in numbers. Apart from the abovementioned trends, you also need to adopt social media stories, push notifications, social commerce, and more.
And remember one thing that customer satisfaction and personalization must be your top priority.