Business

Corporate Gift Ideas for Different Kinds of Business Partners

The corporate world is built on networking and good relationships. Even when the companies need to fight an uphill battle, these challenges are easier to overcome if their owners are able to leverage the connections in the industry. How these connections are forged is a topic for another discussion.

We would like to point out, though, that a well-thought-out corporate gift can do nothing but help this cause. Yes, no matter how cold and calculated your business partners and acquaintances can look, a small and appropriate gift can summon up a lot of goodwill and trust.

But, what gifts are considered appropriate, and how to find the right item for the right person? Let’s try to find out.

Professional types

These types of people are usually not that easygoing and like to keep things on point. That is why gifts that are too expensive or striking may seem like a bribe to them. Approaching them will require something more traditional, corporate, and utilitarian. So, keep things simple and buy them something in the vein of high-end business pens, leather-bound notebooks, and briefcases. If you and your partner already have an established relationship, you can move on to something more expensive like smartwatches and other gadgets. But, remember, these gifts need to have some specific corporate purpose.

People who love great food

The chances are you will encounter one of them. People are simply becoming more educated about the food they eat and this awareness often transcends to passion and lifelong hobby. So, if you notice that your partner is dissecting the dinner and explaining why brie needs to be served with stone fruit, you should strongly consider greeting your partner with a customized apron, a good book about food, a set of quality stainless steel knives, unique olive oil or homemade spices and sauces. If the person in question leans in the more techy direction a latest-gen pizza oven or some other smart appliance will do the job.

Corporate leaders who love nature

The corporate world can be very stressful. It is no wonder then that so many corporate leaders like spending their free time in the soothing natural environment. Finding this fact out requires a bit of intimacy, but as soon as you discover your partner’s love for nature, you will get a whole wealth of appropriate gifts you can buy. What’s even better is that you don’t even need to spend a fortune to score high points – even something as simple as Tekto Gear automatic knives will let your partners know they are aware of their passion and care for it. In this case, something visually appealing will work to your advantage.

Fun and easy-going personalities

These people are the easiest to buy gifts for since anything that is fun and engaging will make them happy. The good news is that the present-day business decorum in itself is becoming more casual and laid back with each passing day, so you will have plenty of opportunities to show your entertainment talents. So, any kind of in-joke, sarcastic remark, applied meme, fun coffee mug, atrocious Christmas sweater, or party board game will do the job perfectly. Just make sure that you are laughing with the partners and not at them and that they are on the joke. Otherwise, you may come off too abrasive.

Tech-savvy business partners

Aside from being fun and easygoing, modern entrepreneurs and corporate leaders are also very tech-savvy so you can’t shoot too far off the mark if you opt for some trendy gadget. Fortunately, the options you have at your disposal are more than enough for two lifetimes and the number of new watches, drones, speakers, and other members of the smart family keeps expanding with each passing day. But, if you want extra points, you should get something nostalgic like an old gaming console or some other piece of retro-tech. The gifts are most effective when they hold emotional value. These ones sure do.

Sports and fitness types

Last but not least, we would like to cover yet another common type of personality and those would be people who enjoy the sport or like to break some sweat and take active participation on the court. With these people, you can always buy some piece of trendy sports equipment or even some sports gadget like a fitness band or latest-gen earbuds. If you want to go one step further, you can always play the good old nostalgic card we have just mentioned above. Every Millennial growing up in the 90s would kill for a Jordan, Bird, or Gretzky jersey. So, find out which team your partners prefer and act accordingly.

We hope these few suggestions will help you find the best gift for your partner and make your business connections even stronger and more personal. The present-day business climate sets up too many obstacles to even start counting. Don’t make this situation even harder by failing to develop a wide and productive professional network. Corporate gifts won’t magically make this problem go away, but they are a good place to start working toward a solution.

Carolin Petterson

Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.

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