Competitive Research: How to Reverse Engineer your Competitor’s Success

With the growing usefulness of internet, businesses see this as another opportunity to promote and make a name for their products or services. Unfortunately, this has also become a place of competition for them, that is why standing out from the rest is another challenge for these services.

The idea of having more and more competitors every day sounds overwhelming to think about, but it also has its advantages. It can either be used to harass other services and put them down, or take this chance to analyze others on the same industry to fully know and understand their strengths and other good points and use this to own benefit.  

This article will explain how the competitor’s success and effective strategies can be use to attain your own success:

  1. Know who your competitors are.

This may look easy to do, but identifying the competitors is not that simple. There are two kinds of competitors in every industry: the indirect and the perceived.

Indirect competitors are those that offer the same products or services and aiming for same customers but can sell outside the niche as well. On the other hand, perceived ones are those that are harder to identify because they may or may not sell the same product but surely, they are competing at the same time and energy in a way that they can get the customer better than you do.

After consolidating the possible competitors, narrow it down and begin analyzing.

  • Analyze the content of your competitor’s content.

Find your competitor’s site and their most shared pages, and their best parts of its content to know which of these can also be used to your advantage. If you do your own piece, ensure that you include your competitor’s content at every level.

  • Check their technical SEO.

It will help you to find any methods that you might miss or consider to apply on your own SEO. You can check the way they tag the titles, keywords used, engaging pages and utilized multimedia content.

You can also dig deeper on the present onsite techniques you are using and compare it to your competitor’s, since this can be another reason why they are outranking your products. When you confirmed that your site runs slower than your competitor’s, you can either check and explore more advances SEO techniques or hire a technical SEO to aid you in reviewing the competitor’s SEO and find opportunities that you can use.

  • Do not forget to review their backlinks too.

Checking your competitor’s backlinks can help you to identify their successful campaigns and adapt from these and start to build your own. There are applications that can help you to navigate the links that can point your competitor’s site. These can help you to identify the specific niches that is popular to more audience, and use this to recognize those niches that can give you more benefits.

  • Collect and organize the research you conducted from your competitor’s “movements”.

Any results in your research will be useless and be a waste if it does not have any organized structure.

You can do this by identifying the competitor and consolidate the onsite and technical findings. You can also include their campaigns and analyze it more deeply especially or backlink purposes. Do not forget to include their strengths and weaknesses.

Using the ideas, methods and strategies that you are currently using provides you a great start in putting up your services especially to a wider audience. Yet, identifying and evaluating your competitor’s efforts and actions can give you a better perspective of how can you make your venture outrank others. In addition, continuous monitoring and research must be done to help you become updated on their current steps and not fall behind.

Zac Ferry

Zac Ferry is a good experience writer, blogger, and social media promoter by providing valuable information which helps readers to get more ideas.

Zac Ferry has 6 posts and counting. See all posts by Zac Ferry

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