The best SEO strategies moving into 2019

Mastering search engine optimization is a core trait to get better at digital marketing. SEO is not just about backlinks but technical on-page as well. A better on and off page optimization would ensure that your website ranks well in the SERPS.

SEO is important for new businesses to generate traffic and customers. Many marketers think that SEO is most required for the new businesses, but a winning business needs to think long term and SEO should be a high focus in their long term marketing strategy.

For the well-established businesses, SEO is all about retention of the trust in the eyes of the search engines. Out of sight is out of mind. Therefore, you need to keep optimizing your website so that it keeps ranking well in the search engines.

With the internet realm rapidly shape-shifting over the years here are the most relevant and effective SEO strategies that you should know about in 2019-

1. Optimize for voice search

How to do it?

Ensure that your website is well optimized for structured data and schema markups. Make it mobile friendly and focus on continuous audience engagement tactics.

Why should you do it?

There was a time when you had to give specific words to get relevant results. With AI, Search engines have now gotten smarter and you can use more natural sounding phrases or words for search. But that is not all, voice search is on the rise.

Did you know that 72% of internet users rely on voice search using virtual assistants to get information? Did you just realize that you talk to Siri or Google Assistant for some quick news updates every day? Therefore optimizing your website for voice search is becoming the most effective way to reach your audience.

Benefits of doing it

• Better conversion rate and improved sales
• Better consumer relationship
• A steady increase in website traffic
• Improved brand awareness

2. A topic cluster is the next big thing in the world of SEO

How to do it?

If you are struggling to drive organic traffic to your website, then the topic cluster can go a long way. The conventional way to do an internal link is to find some of your old posts and add links to your new article in them. The other thing you might be doing is to add links to your seemingly relevant content. If you are looking for something more effective and more organized then the topic cluster is your answer.

This is where you decide on a pillar topic and then work on subtopics for the same. Then you create a main article that would contain the authority content and the heart of what the whole cluster is about. It is called the pillar page and subtopics will go on to internal pages which will then link back to your pillar page. An important twist to this strategy is, you would build your backlinks only to your sub-pages and not to your pillar pages. This helps search engines to think that your pillar page is an authority of that topic and rank the pillar page.

Why should you do it?

Conventional internal links make the whole model look chaotic. This might also send out confusing signals to the search engines but clustering helps you avoid this and rank well.

Benefits of doing it

• It makes the content more readable and engaging for the audience.
• It boosts the SEO value of the content.
• Boosts your website traffic

3. Mobile first indexing is the new trend that’s worth following

How to do it?

It could be a relatively new term, but it is already popular among the search engine marketers. You can get a mobile-first indexing approach by working on a website design that is responsive while making sure that the content on your desktop website and its mobile version is similar.

Why should you do it?

Mobile first indexing strategy helps you avoid your website to look ugly in mobile as well as helps your website get indexed faster in the search engines, especially Google. Mobile optimized sites are characterized by faster loading times, which eventually helps in traffic and conversions.

Benefits of doing it

• Mobile first indexing helps Google present mobile-optimized viewing experience for the end users
• Your websites can rank better if you prepare for mobile first indexing.

4. Grey Hat SEO Strategies

How to do it?

This feature on the list will take more research, but using effective grey hat SEO methods will is a great way for small businesses to increase the presence with low costs. It’s not always easy but there are plenty of guides with regards to guest posting & private blog networks. These are the two most common methods. Resources such as LaunchCDN will help you on your way to creating an effective private blog network.

Why should you do it?

These methods will allow you to take on the big players in your industry, otherwise, it’s nearly impossible without taking a long period of time and spending a lot of money on content creation and marketing efforts. Building a solid SEO strategy is imperative for any small business and this is the first stepping stone.

Benefits of doing it

• Users would love your website and are ready to spend more time on it if the content delivers a good UX. This improves your ranking as well as your conversions.

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