Oh, social media. We love it, and we hate it but no matter how you feel about it, it’s a part of our lives, and it’s here to stay. As a business owner or marketing representative, social media should be a huge part of your life as, in most cases, it will be the predominant source of your website traffic. (Image source: Red Canoe Media)
However, the key to winning on social media is boosting your engagement rates on your posts, but, as you know, this is easier said than done. But, follow these seven quick tips, and you’ll be able to achieve just that!
Discover Your Audience
As a business, you could be investing in churning out hundreds of blog-posts a day and still not see any real boost in engagement. This is because, before every single piece that you create and post, you need to be defining the purpose of your articles.
This means conducting thorough research into who your audience is and how they will respond to your posts. Let’s say you work for a business that sells headphones. You’ll have a very diverse target market of all ages.
With this in mind, it’s important to realise that the way you would speak and write to a 20-year-old male is a lot different to how you would communicate to a 50-year-old female. In every post, you need to write for a specific audience and reader.
Simply Ask Your Readers
Many readers will read your content, reach the end and think ‘yeah, that was good’ before moving onto their read or feed-scrolling session.
However, by simply placing a few sentences at the bottom your content posts, such as;
‘We’d love to hear your thoughts, let us know by leaving us a comment!’
You’re instantly opening your readers up to the possibility of engaging with your content.
Post High-Quality Content
One of the most overlooked reasons as to why your readers aren’t engaging with your content posts may simply be because your content isn’t up to the standard that they expect. If this is the case, who can blame them?
Content writing for social media is a difficult nut to crack. In addition to writing, you’ll need to continuously edit, proofreading and refine your content to ensure it’s perfect for your readers. Tips on the best editing and proofreading practices can be found at Writinity and Researchpapersuk.
However, this is both tedious and time-consuming.
Fortunately, there are several things you can do. One of the leading ways of acquiring high-quality content is by employing a freelancer who can create content on your behalf. These individuals are easy to employ, very flexible and can be found on websites such as Upwork, Freelancer and People Per Hour.
Alternatively, one of the most increasingly popular methods of acquiring content comes from academic writing services, such as Draftbeyond and Last Minute Writing, who can provide you with high-quality content created by qualified writers to your exact specifications.
Upload & Post Consistently
One of the main reasons that internet users don’t engage with businesses is because they see them as strangers. If they have followed your page, but you only pop up on their feeds even now and then, they’ll simply dismiss you.
However, if you’re posting every day, you’ll become a business that is constantly imprinted in their minds, and every time they sign onto their social media profiles, making it so much more likely that they’ll engage with your content. As a rule of thumb, you’ll want to be posting every day.
Create a Conversation
This is a really simple technique to boost engagement on your social media profiles. By asking a question within the headline of your content post and then sharing an opinion and asking for your opinions (similar to tip #2), you can create a conversation with your readers, giving them the opportunity to engage and communicate with your business.
It’s also imperative that, as a business, you respond to your readers’ comments giving them the dopamine rush user’s get when a bigger entity on social media comments of their posts.
That doesn’t mean you have to reply to every reader comment or post, simply just a couple here and there.
Include Relevant & Engaging Images
The fact of the matter is that posting a high-quality, relevant and connectable image to your content posts will boost your engagement rates by as much as 40%. It’s just a proven fact that has been discovered thanks to countless studies from countless sources.
When posting your content posts, always create your own images to use or use paid stock imagery. What’s more, where appropriate, invest in creating in-content graphics, such as graphs, tables and infographics.
Make It Easy to Share
Finally, quite possibly the easiest tip of them all, make your content incredibly easy to share. Unless your reader is going on a rampage about something you wrote, you can be sure they won’t go out of their way to comment or share your blog to their social media followers.
This means including a share button at the top and the bottom of your content posts or even embed a ‘floating social media share’ box to scroll down with your users, allowing them to share and engage with your content at any time.
Author: As an business topics writer at luckyassignments and gumessays, Harry Conley works to help people learn more about the business world in order to see their companies and ideas grow and prosper into successful businesses.