The digital age has pulled consumers and sellers closer to each other. Indeed, the rising number of gadgets and shoppers on online platforms are compelling shreds of evidence for the self-same fact. Yet, there is no arguing in the fact that the eCommerce market is as competitive as its geographically limited counterpart.
In fact, a recent survey conducted by the US Census Bureau, alongside numerous other firms, have indicated that the eCommerce domain presently handles around 110,000 companies or websites with various new ones being added every year. In such a situation, eCommerce SEO becomes a crucial need for businesses.
Unlike its hefty terminology, eCommerce SEO is a simple calibration of website content that ensures organic traffic for a website by promoting its products in internet searches. While much of the responsibility for pulling significant traffic relies on the content, few other elements of the website can also determine its business’ popularity.
Here is a list of some tactful eCommerce SEO strategies that can help companies grow their virtual store:
1. Publish Unique Content
Product descriptions handed over by manufacturers often use industrial jargon and restricted vocabulary. Likewise, the industrial resource hosted by some companies on their official websites is highly restricted in its content’s uniqueness, thereby creating a vast pool of eCommerce websites using duplicate content. Thus, for improving organic traffic, companies need to diversify the content in terms of its vocabulary, presentation, and language.
2.Chart Lucid Site Navigation
Probably the most important and essential SEO strategy, simplified site navigation provides two benefits to Magento website development services. Firstly, it makes the website more accessible for the search engines to locate, and secondly, it ensures that the users who are drawn towards the website observe a comfortable shopping experience. To achieve the same, a company’s web developers can use distinct categorical divisions of products, thorough site map features, and vivid webpage details.
3. Promote Internal Webpage Linkages
Google is by far the most commonly used search engine in the world. And hence, there may never be a more credible authority to support the fact that internal web page linkages improve website presentation and optimization. Inter-textual linkages allow users to gain ample amount of information in a lesser number of clicks while helping developers in optimizing singular webpage with multifarious SEO keywords.
4. Create a Mobile-Friendly Edition of the Website
The results published by Statista in regards to the number of mobile shoppers around the world are an alarming discovery, for it indicates a steady growth of the mobile users over every passing year. Today, more than 145 million online shoppers (in the United States alone) are purchasing on the go. Considering such statistics, it is only beneficial for companies to create a mobile-friendly version of its website, thereby smoothening the experience of the users. Even though, publishing of a mobile application or website demands reworking of the site’s SEO content and software, it promises to make it more approachable and far-reaching in the customer circles.
5. Continue “Out of Stock” Product Pages
The unavailability of products due to complete stock consumption is a common phenomenon of the eCommerce platform. Yet, it is advised for companies to keep its “out of stock” product pages running on its website as it pulls prospects indifferently and increases the conversion rates of the website.Despite the ease of business brought-forward by ecommerce platforms, standing tall in the market is a difficult task without the presence of SEO tools. Hence, companies must keep up with the pace of digitization and capitalize on the power of optimization.