Not only has 2020 arrived, but it’s also nearly halfway done. It’s hard to imagine but not long ago this decade seemed very far in the future. Some of the technology we once dreamed about has never come to be. On the other hand, we hold one of the most amazing technological advances in the palm of our hands. There’s no denying the impact of tech on every part of our lives. That includes content marketing.
So, what tech Trends have made a solid impact on content Marketing in 2020, and which ones are promising for the second half of the year. Let’s take a look at six Tech Trends you can use in your content Marketing in 2020 and Beyond.
1. Content enhance with VR AR and interactive technology
For those unsure of the difference, virtual reality is when you are immersed in an entirely new virtual world. Augmented reality is when your real surroundings are enhanced with added digital features. Pokémon go is a popular example of augmented reality. Interactive content is any content that changes according to your response to it.
Snapchat and Instagram, in particular, are heavily invested in augmented reality technology through the use of filters on their platforms. Virtual reality, while still promising, isn’t as popular largely due to the expense of the equipment required to consume VR content. Still, both are emerging in popularity.
The obvious question is, how can you turn these Technologies into useful content marketing applications? There are a few options. You can create and share customized augmented reality filters for your Snapchat and Instagram followers. You might even be able to use Virtual Reality platforms for creating social spaces then which your users and brand ambassadors can hang out and interact with one another.
Granted, this is probably the tech trend that has the biggest learning curve and the smallest target audience of all. Still, if your core audience is very social, and very Tech forward, using these Technologies could certainly be an interesting way to engage with them.
2. What is Digital Storytelling
Storytelling is really the backbone of content marketing. It’s no surprise then that marketers continue to look towards technology to create more compelling stories, and better ways to deliver them. Brands that are truly making their mark with digital storytelling do so by understanding the latest trends and applying them expertly.
Digital Storytelling Trends
● Digital Storytelling: Educate, inform, and persuade audiences with stories that incorporate data.
● Customer Storytelling: Digital storytelling through user-generated content or stories told with customers as the focus.
● Podcasts: Serialized storytelling to delve deep into topics of interest.
● Animated Storytelling: Animation is perceived as a fun, entertaining, sometimes touching vehicle for telling stories. Used in digital marketing it can balance some preconceived notions about branded stories.
3. Conversational Marketing With AI
Anyone who has ever attended an event put on by professional storytellers knows that a good story is often a conversation. Conversational storytelling uses digital elements, and AI-driven chatbots to engage readers in the process.
One great example of this is Cleo. This is a digital banking tool that is intended to replace or supplement your current banking apps. Cleo’s users set financial goals, and provide the tool with read-only-access to their accounts. Later the tool uses Facebook Messenger to start conversations about spending habits, and progress towards those goals. Users are engaged with:
● Quizzes about their weekly spending.
● Questions about upcoming bills.
● Information on progress towards financial goals.
To keep things interesting, the tool makes heavy use of GIFs, trending memes, and the occasional swear. Users are given the option to respond by selecting from predetermined responses. Finally, the brand expertly weaves in promos for its premium products into its messages.
4. Content Personalization
Content marketing is about reaching people with relevant, engaging content, that creates an emotional response. Personalization is about ensuring content is as meaningful, timely, and delivered through the right channels. It’s no wonder that brands are keen on combining the two.
Even better, most brands already have much of the data they need to create personalized content and direct it to the right audience members. For example, CRM data along with customer purchase history can be used to help determine the content that will be most meaningful to customers along with the best channels for delivering it.
The best-personalized content should never come across as a sales pitch. However, it should definitely serve to nudge readers through the funnel. To achieve this balance, it may be necessary to hire professional content creators. The best options can be identified by reading reviews of the best writing websites.
5. Social Media Driven by Visuals
Instagram has reached the billion-user mark. It hasn’t surpassed Facebook, its parent company yet. Still, it’s arguably the fastest growing platform. That growth is a clear indicator that customers are leaning heavily towards visual, social media platforms.
In addition to this, social media content that contains visuals is more likely to earn engagement. And, platforms that aren’t exclusively visual are working hard to give users the tools they need to create engaging visual content. This is evidenced through Facebook live option, where content creators can present videos to their audience members in real time, and its newer Facebook Watch platform.
6. Voice Search
Whether they’re using digital assistants at home or mobile devices, more people are using voice-activated search to get the information they need. It is the job of digital marketers to create relevant content that responds to these queries.
In order to do this successfully, marketers must understand how voice search technology works. More importantly, they must understand what people want when they use voice search. In most cases, they are looking for the answer to a question, a small bit of information, or quick assistance. Voice search isn’t about routing users to a specific website. Instead, it’s about providing an immediate solution to an inquiry.
One way that content creators can leverage voice search is to focus on content that earns position zero, rich snippets, or featured snippets positioning. This, rather than on-page content is what is most likely to reach audiences.
Final Thoughts: Meeting Customer’s Needs
Ultimately, the best tech trends focus on an evergreen concept. Relevant and engaging content must be created for the right audiences and delivered to them via the appropriate platforms. This is exactly what the standout, content marketing technology trends accomplish.