6 Simple and Cost-Effective Ideas for Promoting Your Business

All business success stories are built on hard work, quality, and consistency. But, on the other hand, not all companies that are putting out quality and consistent work are able to score success. In most cases, these discrepancies that cause one brand to soar and others to fail can be found in the ability to reach oud wider groups of people and find a way to bring them on board.

But, how does one business even start promoting itself? In this day and age, the number of available marketing channels and strategies is as good as inexhaustible. There is no chance all these channels and communication clutter are capable of producing satisfying results.

Let us take a look then at some of the brand promotion ideas that have proved to be very effective in pulling the strings of the wider population without mustering extensive financial resources.

Use the available online resources

The present-day business landscape is stacked with free resources and registries that can help your company pop on the mainstream radar far easier. One of the best examples comes in the form of Google My Business and similar databases that make information about your company easily available upon entering relevant keywords. Then there are social media networks that allow brands to build their own communities and engage in communication with their followers in an informal and personal manner. Leveraging methods like promotions, referrals, and calls to action can make this job far easier.

Start producing and publishing quality content

The benefits you will get from this move are numerous. First and foremost, content marketing will give your social media presence the fuel it needs to keep your followers engaged and keep coming for more. Second, quality content transforms your website from the place where people come to buy to the platform they use to learn and get in touch with other people. Even if they are not at the moment interested in your products, to more you lure in the more conversions you will get. Last but not least, we would like to mention that putting out content is not really expensive so you get great ROI as well.

Go guerilla!

If you are unfamiliar with the term, guerilla marketing describes an advertising strategy that uses some unconventional, face-to-face, and on-the-ground tactics to delight clients and provoke online chatter. For instance, challenging people to do public exercises to promote your gym definitely qualifies as one. The best thing about this simple yet incredibly novel approach is that, if pulled off correctly, guerilla actions can catch on like wildfire and create an immensely positive response. The best thing is that you only need a quality pop-up wall, social media profile, and one good idea to get this one going.

Leverage on-site forms to collect leads

Over the last couple of years, there has been much talk about the online privacy and the protection of internet users. Keeping in mind the current state of cybercrime, these concerns are more than justified. That, however, forces brands to perform a lot of their data collection and engagement efforts on-site. So, you can’t really go wrong by expanding your website with occasional forms, surveys, pop-ups and similar types of tools. Aside from giving you much better insight into thoughts of your visitors, these assets can also do a lot to break up the traditional pace of your website and make it actionable.

Leverage the power of SEO

In this day and age, no sensible marketing strategy can be imagined without the healthy dose of SEO or in other words Search Engine Optimization – a set of content and technical procedures that are aimed to put your website at the top of Google’s SERP. And keeping in mind that more than 90% of people never click on the second page of the search results, you will see why this approach, even despite sounding like a standard mention, still makes one of the digital marketing staples. It should be also mentioned that this move also makes a great match for your social media and content strategies.

Don’t forget the good old email marketing

People have written off emails as an obsolete form of communication too many times by now. But emails demonstrated a tremendous pair of legs and even in this contemporary business landscape make the main pillar of corporate correspondence. One that immediately draws great attention and inspires a great deal of confidence. So, it’s not really a surprise that with proper utilization, email ROI can climb up to 4200%. But, in order to get these high scores, the subject lines need to be used on a more creative level, the content needs to be customized, and the clients need to be gradually nurtured.

Create short-term buzz with paid ads

Nurturing loyal client base usually takes a lot of time and effort. Be that as it may, you have to start the fire somewhere, and you will hardly find any solution more effective than paid ads. For instance, the recent research says that Google Ads are capable of reaching 90% of internet users across 2 million websites. Furthermore, the PPC ads are profitable for 79% of marketers who use this marketing channel. Of course, relying on this form of advertising to sustain your brand indefinitely is not really sustainable, but keeping in mind the short-term splash you get, PPCs should be a part of your arsenal.

Let the clients do the job for you

Last but not least, we would like to point out that the most effective marketing strategies are the ones where the brands have to do the least work. In some of the previous sections, we have mentioned how these goals can be met through social media. However, even if we take these platforms out of the conversation altogether, your company can still score a great success by using the good old referral programs and similar marketing strategies. Also, be sure to allow your customers to post their reviews. According to a recent survey, 93% of consumers use this resource to assess the quality of local services.

So, there you have it – the top six strategies you can use to make sure your brand finally registers on the mainstream radar. These days, we are living in a time when providing the best products or services doesn’t necessarily mean your company will be noticed by a wider public. Therefore, it is always good to have a couple of tricks on your sleeve. These mentions should definitely help you along the way.

Carolin Petterson

Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.

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