No matter the size of your business, a marketing agency can be beneficial. However, if you utilize the right resources, you can create an in-house marketing team. Many companies use outside agencies so they can focus on manufacturing great products and delivering great customer service, a qualified team that works exclusively for your business can help you get more done. (Image source: Envato)
You’ll have to make several challenging choices when you’re putting together a marketing department. Here are some things you need to know about building a strong team to make sure everything is running smoothly when it comes to your promotions and customer engagement.
Here are four suggestions to keep in mind when you start building your marketing team.
Think About Your Workload
You should assign people you trust to become part of your marketing department. Marketing experts know how a business works in every way. However, you can place the whole workload on your marketing professionals. Consider your team’s strong points and use an outside team for some tasks if it will make your in-house department more organized. Remember, if your marketing professionals have too much on their plates, the quality of your campaigns could reflect this.
Select the Right People for Marketing Team
Make sure you hire the people who are right for the job when it comes to your marketing squad. These individuals should have proven marketing skills, and you should ask whether these professionals are focused on revenue. Make sure you talk to candidates about how they focused on personalized markets and what their proven tactics are. Request specific examples so you can get an accurate idea of how these marketing mavens will benefit your business.
It’s important that every member of your marketing team knows the “science” of revenue growth and how to monitor your company’s growth. You should have marketing pros who have worked in several markets and have experience with social media and SEO. Look for people who have a marketing specialty like implementing keywords or researching. This will help you divide the work up according to everyone’s strong points.
It’s best to keep your marketing professionals focused on promotions and appealing to customers. If your team members are also working on other aspects of your company, they may not be as focused on marketing as they need to be.
Make Time for Training
Training a top-notch marketing team is no easy feat. It can take up to a year to adequately train an individual or a team if you hire most of your marketing department at one time. This means you need money and time to make sure everyone knows what is expected of them.
Give your team a full explanation of what your goals are and inform them about every aspect of your company. Make sure you give them the “numbers” so they know where your business currently stands with marketing and what you hope to achieve in the future. Your team should be taking lots of notes and may have some questions, so you should make time for that as well.
You can also use free or low-cost online marketing courses to give your new hires more insight about your objectives. The classes will also help them perfect their skills and learn new tactics. Search resources like HubSpot and Google for straightforward marketing tutorials.
Assign Marketers to Specialized Groups
Depending on how large your team is, you may want to divide marketing professionals into specialty groups. One group can handle all of your social media marketing, while another group works on offline marketing, and other marketing pros focus on SEO. This can help everyone get more work done, and makes for easier collaboration since everyone is bringing their expertise to the table.
Be sure that your social media marketing team has a schedule for sharing and posting content and answering followers’ questions. Your social media team should also use features like a meme editor to showcase the “personality” of your company. This part of your team should also concentrate on attracting more followers.
These are just a few tips that marketing teams can keep in mind to get the word out about their products and services. When you appeal to the right demographic and use the right tactics to convince customers that your product or service will improve their quality of life, you’re likely to grow your client base and boost your company’s reputation, which results in more sales.