11 Content Marketing Tactics for Your eCommerce Store

If you are a business owner and learn how to make money easily online at the same time. Content marketing is one of the most effective ways to market your eCommerce store. This post will provide you with some tips and tricks that will help you create content that attracts more customers to your site.

1. Find the right influencer

Finding the right influencer is key to creating a successful campaign. There are mainly three steps to do it effectively:

● Research the right people

It’s easier than ever before to find influencers in your niche by using social media analytic tools as well as Google searches. Once you have potential candidates, look at their engagement rates (the number of likes, comments and shares they receive) on their social media posts; the higher these rates are, the more influence they have over their audience. Also, consider which platforms they use most often—you don’t want to reach out to someone who rarely uses Twitter for example.

● Reach out via email or DM (direct message)

This can be scary but just remind yourself that this person is probably receiving dozens if not hundreds of emails every day from brands asking them to collaborate on projects like yours—and if someone has enough clout in your chosen industry, then chances are good that they will be interested in collaborating with you too.

● Make your pitch short but sweet

You may offer incentives such as free product samples or discounts on future purchases for sharing about your business through social media channels like Instagram stories. Also, ask questions about what types of content resonate most with their audience so that you can tailor promotions accordingly. Moreover, explain briefly why this would be mutually beneficial without sounding pushy or sales-y; offer something special only available through working together such as exclusive access tickets/pre-order sales etcetera.

2. Promote additional products on your product pages

Use a call to action to encourage visitors to purchase other items. This can be as simple as including a cross-sell or upsell link in the product description. For example, if you’re selling shoes, you might include “Also buy these accessories” before the final price of your shoe model.

If you have more than one product that could be cross-sold or upsold, consider using an alert window that pops up on the screen when people view a particular item in your store. This is typically referred to as an “ask” pop-up since it asks users if they want more information about another product in your store (or multiple products).

You can also use this tactic on the product page itself by creating a new window or tab that opens with another window asking if they’d like more details about other products from your site.

3. Create a content calendar

Before you begin creating content, take some time to plan out how and when you want it to be shared. This is where a calendar can come in handy. You could use any kind of calendar app or software that works for you,

4. Product video reviews

Video is the best way to show how your product works, whether it’s a blender or a pair of sneakers. Product videos can also be used to demonstrate how to use the product and showcase its features. If you want people to buy your products, you need to give them an idea of what they’re getting into by showing off exactly what’s so great about your wares in action.

5. Use customer-generated content

Customer-generated content is all about what your customers want. It’s when they’re allowed to share their experiences with you and your brand, and it can help you increase customer engagement, improve search engine optimization (SEO), increase customer loyalty, and even increase sales. Here are some of the best ways that you can use customer-generated content:

● Use photos from customer reviews on social media platforms

This is a great way because they have already been approved by different people in your target market who have already bought from your store. They will also be able to see these photos when they visit other websites where they might be interested in buying things like yours.

● Make a short video

Put together a short video made up entirely of real user footage taken with smartphones or other devices that show how well something works for them personally; then share them on YouTube or another similar site so that more people could watch them if interested enough.

6. Create social media contests

Social media contests are a great way to create buzz around your brand and generate new leads. In fact, according to the 2019 Social Media Marketing Industry Report from Wpromote, 55% of marketers say that Facebook is their primary platform for running social media contests.

However, you need to be careful when running a contest on social media. For one thing, you must have all of the right terms and conditions in place before launching your campaign so that you don’t end up running afoul of any laws or regulations (that could lead to fines or worse).

Additionally, make sure you’re offering a prize that entices people enough for them to enter: too high-priced will limit participation; too low-priced will make it hard for you as well as the winner because winning might not feel worth it compared with how much time/money was spent trying for it. And if possible try not only offering an object but also something intangible like recognition or respect which makes entering worthwhile even if they don’t win anything material.

Lastly but most importantly, timing matters. It’s crucial that when running any kind of contest via social media platforms (ie Facebook Ads) there need to be clear-cut rules about eligibility criteria such as age limits etcetera so everyone knows who gets selected at each round.

7. Improve your email campaigns

Email marketing is an easy and effective way to reach your customers. It can help you build a relationship with your customers and get your message out to a large group of people.

Email marketing allows you to share information about new promotions, discounts, sales and events that are happening on your site. This can help you create excitement among existing customers while also attracting new prospects who might be interested in what you have to offer.

8. Optimize your title tags and meta descriptions for SEO value

The title tag of a page is the first thing that appears in the search engine results, so it’s very important for your content to be visible. A well-written title tag should tell users exactly what they can expect from reading your article or viewing your video.

Meta descriptions are also used as click-through text when someone searches for something online, so be sure to include keywords and phrases that describe your product or service in a clear and concise way, but don’t go overboard with keywords — otherwise, you risk being flagged as spammy by search engines.

As with traditional SEO optimization techniques for web pages, avoid stuffing too many keywords into either one of these elements (title tags or meta descriptions). Instead, think about how each element will help guide readers through their purchase journey and use language that reflects those goals rather than just stuffing them full of keywords.

9. Craft an email welcome series

You can easily grow your eCommerce business with the right email marketing strategy. The best part? Creating an email welcome series is one of the most effective ways to do so. Here’s how it works:

● Your first email should be sent immediately after someone purchases something from your store. This will help them feel like they made a good decision and get excited about their purchase even before it arrives at their doorstep.

● You should also be sending this same type of welcome email when new customers sign up for an account on your website or blog (which means that all existing customers will already have this message in their inbox).

● These emails should provide useful information about whatever product or service was purchased by the customer—such as how to use it, why it’s important for them to do so, etc.—but only if there are no privacy concerns involved with doing so (for example, if someone bought something online but is not yet aware that they need saying item).

10. Guest blog for other sites in your niche market

Guest blogging for other sites in your niche market is another great content marketing tactic that can be used to build authority, reach and brand. The benefit of guest posting is that you get an opportunity to share valuable content with a new audience on another website. And by writing thoughtful, helpful articles for other blogs in your industry, you’ll also be adding links back to your own site from sites with high domain authority (DA).

As a result of this strategy, you not only get exposure but also begin building relationships with other bloggers who may want to collaborate in the future or share information about their own products and services through guest posts on your site—or social media channels such as Facebook and Twitter.

11. Launch a loyalty program

Loyalty programs are a great way to reward customers for their loyalty and encourage them to keep coming back. It’s also a great way to increase your average order value and make more money because many customers will spend more per purchase because they want the points or rewards that come with it.

But launching a loyalty program is not easy. You have to think of all the different ways you can reward your customers, how you’re going to get people talking about the program so they know it exists, and how you can incentivize them enough so that they actually sign up for it.


Content marketing is a great way to promote your eCommerce store and increase traffic. The tactics we’ve listed here can help you create more engaging content that attracts visitors and customers alike. You can use these tips in tandem or on their own, depending on what your goals are for the campaign. If you want more information about any of these strategies, check out our blog post on how to get started with content marketing.

Emily Lamp

Emily Lamp is a freelance writer, working closely with many aspiring thinkers and entrepreneurs from various companies. She is also interested in travel lifestyle and loves sharing her travel experiences through her writing.

Emily Lamp has 14 posts and counting. See all posts by Emily Lamp

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